Gem Razor Ad: Easiest Shave on Earth from 1950's Size; 11 x 15 inches

Description

This is an
Gem Razor Ad
.
Hard to Find Early Pages!
Great Artwork!
This
was cut from the original newspaper Sunday comics section of
1930's -1950's.
Size
: 11 x 15 inches (Half Full Page).
Paper
: Some light tanning/wear, otherwise: Excellent! Bright Colors!
Pulled from loose sections!
(Please Check Scans)
Free Postage
!
(USA) .00 International
Flat Rate
.
I combine postage on multiple pages
. Check out my other auctions for more great vintage Comicstrips and Paper Dolls.
Thanks for Looking!
*Fantastic Pages for Display and Framing!
American Safety Razor Company
From Wikipedia, the free encyclopedia
For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see
Gillette (brand)
American Safety Razor Company
Industry
Personal care
Founded
1906 (as the Personna American Safety Razor Company)
Headquarters
Verona, Virginia
, US
Products
Razor
,
Shave brush
Parent
Edgewell Personal Care
Website
Personna
American Safety Razor Company
is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to
Gillette
for a century and more (the original name of the Gillette company when it was incorporated in 1901 had been "American Safety Razor Company", but it would be renamed in 1904 for its founder, King C. Gillette)
[1]
The company produces a wide range of personal care, medical, industrial blades and cutting tools with international operations in Canada, England, Mexico, Puerto Rico, and Israel.
[2]
Contents
[
hide
]
1
History
1.1
Star Safety Razor
1.2
Gem Cutlery Company
1.3
Ever-Ready
1.4
Safetee Soap Corporation
1.5
American Safety Razor Corporation
2
References
History
[
edit
]
Gem Safety Razor advertised at the
1920 World Series
at
Ebbets Field
.
Star Safety Razor
[
edit
]
Frederick and Otto Kampfe were immigrants from
Saxony
, Germany. In 1875 they applied for a U.S. patent and introduced the Star Razor, the first safety razor made in the United States. The brothers continued to improve their design and sold their products under the Star Safety Razor name in
Brooklyn
, New York.
[3]
Gem Cutlery Company
[
edit
]
Jerry Reichard, after working for the Kampfe Brothers for 23 years, leaves to start his own company – the Gem Cutlery Company in 1898. Its first product, the Gem Safety Razor, borrowed heavily from the Star Razor in design but soon outpaces the Star in sales.
[4]
Ever-Ready
[
edit
]
In 1903 Jerry Reichard leaves Gem Safety Razor Company to form yet another razor and blade producer, along with August Scheuber the company was briefly named 'The Reichard & Scheuber Mfc Co.' before it became 'The Yankee Company'. The Yankee Company made wedge-blade razors under the name Yankee, Mohican & Winner. The Yankee Company, is renamed Ever-Ready in 1905. Gem & Ever-Ready merge in 1906 and is incorporated as the Personna American Safety Razor Company. In 1906 abandoning the wedge-blade design they introduced the standard single-edge rib back blade that is still used today.
[5]
In 1915 Ever-Ready Shaving Brushes were first introduced and continued to be produced until the early 1990s.
Safetee Soap Corporation
[
edit
]
In December 1919 The Safetee Soap Corporation formed as a subsidiary of American Safety Razor Corporation and produced a line of shaving soaps, creams, powders, talc and aftershave lotions to compliment the safety razor business.
[6]
The Safetee Soap line was
cross-promoted
in pamphlets included in other ASR products.
[7]
American Safety Razor Corporation
[
edit
]
Gem & Ever-Ready merge with Star and becomes the American Safety Razor Corporation in 1919. Chartered in the Commonwealth of Virginia while razor and blade production remained in Brooklyn. By January 1921 they had produced 1,800,000 safety razors; 110,000,000 razor blades; 1,000,000 shaving brushes; 2,000,000 cakes of shaving soap.
[8]
By 1942 it had introduced and popularized the phrase
five o'clock shadow
. In 1953 American Safety Razor acquires the Pal, Treet and Personna brands after purchasing the Pal Blade Company. These two product names continue to be made today. In 1954 the factory relocated to
Staunton, Virginia
, after the Brooklyn City Planning Commissions planned civic center encroached on the factory with plans to redevelop the industrial area into office and residential use.
[9]
The American Safety Razor factory building, at 333 Jay Street, then became the new campus for the Polytechnic Institute of Brooklyn.
Seeking diversification
Philip Morris
acquires American Safety Razor in 1960. In 1963 American Safety Razor is the first maker of stainless steel blades. Originally sold under the Personna brand name. Philip Morris in 1968, purchases the Burma-Vita Company, makers of the American cultural icon product
Burma-Shave
. The first blade made with tungsten steel is introduced 1970, known as the Personna 74. In 1974 American Line Brand of industrial products is introduced expanding the company into industrial blades. In 1977 executives purchase Personna American Safety Razor Company from Philip Morris in a management buyout.
Energizer
bought the privately held American Safety Razor in 2011, when it filed bankruptcy.
[10]
In 2015, Energizer spun off the personal care division as Edgewell Personal Care.
[11]
Edgewell announced the sale of its Personna Industrial Division to an investment group who renamed to division AccuTec Blades.
[12]
*
Please note
: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job
I can usually only mail packages out on Saturdays
. I send out
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